2. #INBOUND17
From Keywords to Content
Strategy
Improve your SEO using HubSpot
M O E B A C H O U T I – C U S TO M E R S U C C E S S R E G I O N A L M A N A G E R
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4. ● Build Authority Using Topic Clusters
● How to move from Keywords to Topic Clusters
● How do we use topic clusters and campaigns together?
● Q & A
AGENDA
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5. #INBOUND17
D O Y O U R C U S T O M E R S K N O W T H AT ?
D O S E A R C H E N G I N E S ?
What do you want to be known for?
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12. #INBOUND17
But then, you’re left with a site with
millions of similar pages on that
exact same term, with not much to
show for it.
So our blog looked like this:
23. #INBOUND17
Restaurants, 5 star yelp, Cambridge, Kendall Sq
Good Lunch Restaurants in Kendall Square, MA
Good Restaurants near me
Order 2 of my favorite dish for pickup
2008
2012
2017
2019
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25. ●Assumes:
• Desktop browser
• Same internet
connection
• Same time of day
• Question asked the
same way
CONTENT CREATION HAS (MORE OR LESS) REMAIN UNCHANGED
1.Meta description & page that answers an exact
keyword someone might type in
Exact Keyword in URL and meta tags
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60. #INBOUND17
“velocity behind Four Days of Facebook campaign and the unreal
content on https://www.hubspot.com/facebook-marketing caused
us to temporarily jump to #1 position over the weekend and win
the Featured Snippet for "Facebook Marketing" (above Facebook
itself)!! Impressive feat for an extremely competitive topic”
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70. • Your Guide to Creating Effective Content with Content Strategy
• Search has Changed. Content Needs to Evolve.
• The Future of Content Marketing
• What does SEO look like in 2017?
ADDITIONAL CONTENT
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