Less Content. More Leads. - New York HubSpot User Group
•
2 likes•556 views
The New York City HubSpot User Group (HUG) is hosted by SmartAcre, Inc. and meets at convenient locations across New York City. It allows marketing and sales professionals, inbound marketers, and anyone interested in marketing technology to share expertise, collaborate on ideas, and gain the necessary knowledge to advance their digital skills.
Recommended
More Related Content
Similar to Less Content. More Leads. - New York HubSpot User Group
Similar to Less Content. More Leads. - New York HubSpot User Group (20)
More from New York City HubSpot User Group
More from New York City HubSpot User Group (16)
Recently uploaded
Recently uploaded (20)
Less Content. More Leads. - New York HubSpot User Group
- 1. Less Content. More Leads. A Fresh Approach to Thinking About Your Content Strategy
- 6. Top 10% of posts got more pageviews than the next 90% combined.
- 8. 9 pieces of content generating 55% of leads
- 10. Outputs 20% 80% The Content Marketing Power Law Inputs
- 11. CB Insights 10% of research accounts 53% of pageviews Top 20% of reports account for 69% of pageviews
- 12. iDoneThis 2 articles account for 53% of pageviews Top 20% of articles account for 70% of pageviews
- 13. Consistency is key All content is created equal Content calendars
- 16. Spend less time creating content and more time identifying the best possible content to create.
- 17. My Story
- 19. - Data skills: SQL - Analysis Time: 1 Month - Writing: 3 weeks
- 20. - Design: 3-5 days - Development: 1 Week - Partnership: 1 Month - Finished Product: - 3,000 words - 14 interactive charts - Web only
- 22. And the results were improving over time
- 23. VS. Interesting Stuff New Perspective
- 25. Guest Posts
- 26. Blog Posts 1000 Pageviews/month (over a year later)
- 30. Coverage
- 31. Presentations IRCE Biggest ecommerce conference in the country Meetups Influencers Other people presenting our research
- 32. ● Quora ● Press campaign ● Roundups ● Podcasts
- 33. This idea isn’t new to me Jay Baer: Atomize Ann Handley: Reimagine Lee Odden: Repurpose
- 35. The Barbell Strategy Hub Picture 1 Big Thing Webinars Guest Blogging Presen- tations PR SEO Lead Nurturing Partner- ships Company Blog Social
- 36. The Barbell Strategy Hub Picture 1 Big Thing Webinars Guest Blogging Presen- tations PR SEO Lead Nurturing Partner- ships Company Blog Social
- 37. The Barbell Strategy 1 Big Thing
- 38. 1 year + 1 month later 550 New Leads
- 39. 1 year + 3 months later 650 New Leads
- 40. Spend less time creating content and more time identifying the best possible content to create.
- 45. Company Customer
- 47. The $500 Rule The $500 Rule
- 48. Spend less time creating content and more time identifying the best possible content to create.