On March 29th, 2018, NYC HUG hosted a meetup that consisted of networking with sales and digital marketing professionals; and presentations from knowledgeable experts in the industry.
The March meetup began with networking before diving into presentations on a new industry trend: chatbots. A full video recording and presentation slides can be found below along with a brief recap of each presentation.
Conversational Commerce - Paige Twillmann, LivePerson
Paige Twillmann, AI Strategy & Solutions Manager, at LivePerson, presented Welcome to the Era of Conversational Commerce. Paige wowed the crowd with interesting statistics about how consumers interact with brands and how automation is playing a larger role in organizations. Make sure to check out the slides and see where you can add automated messaging to convert low hanging fruit.
Conversations and Messenger - Dylan Sellberg, HubSpot
Dylan Sellberg, Product Manager at HubSpot, presented Conversations and Messenger - Changing the Way Businesses Communicate for the Better. Dylan discussed what the problem is with communication today and how that problem affects how consumers communicate with businesses. Make sure to check out the slides and see the preferred way to communicate across generations.
The New York City HubSpot User Group (HUG) is hosted by SmartAcre, Inc. These events are opportunities for marketing and sales professionals, at any level of their career, interested in advancing their marketing technology skills and learning more about digital marketing. We come together to network, collaborate, and share ideas, strategies, and best practices on all things marketing and automation.
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